Developing a positive image of the country is the mission of the new Office of the Minister of State for Cultural Diplomacy and with its work it could help to shape the country’s foreign relations as well, said the Minister of State for Cultural Diplomacy of the Ministry of Foreign Affairs and Trade in an interview with the Hungarian News Agency. Monika Balatoni also spoke of that a Hungarian Institute is expected to open in Belgrade this July.
The Minister of State explained that through culture, which “has always been present in the sphere of political power”, one may contribute to the shaping of the country’s relationships. She opined that the easiest way to reach the opinion-forming intellectuals of foreign countries, who are decisive on what is published in their homeland about Hungary, is through culture. She added that though not directly, but the attitude of these groups can be influenced. She stated: the judgement of Hungary will not be spectacularly improved from one day to another, but a representation of culture abroad which is persistent, well-thought-out and consistent with economic and political processes, will eventually bring results.
In regard to the shaping of the country’s image she said that while historical and cultural traditions have always been important in Hungary and the Central European region too; it cannot be voiced just for what the world can be grateful for this country and it cannot rely always upon famous Hungarians. As she said, continuity should be emphasized; that creativity and innovation always characterized Hungarian artists and the Hungarian nation is still open, inclusive, creative and resourceful.
Monika Balatoni emphasized that politics does right if it does not settle arts and sciences, but leverages the opportunities they provide.
According to the Minister of State a trend can be observed in the world that in addition to economic cooperation, countries seek to tie cultural ties closer as well. The Office of the Minister of State also seeks to do so by preserving cultural roots, but also placing emphasis on innovation in culture and science as well. As she explained, through these it may support economy, as it may stimulate investment and contribute to the increase of competitiveness.
Monika Balatoni touched upon the importance of appearing at festivals and book fairs; the advertising of the endowment of the Hungarian film industry; the opportunities lying in linking art forms; and the relevancy of bilateral cooperation with countries and cities. On scientific diplomacy she said, it is important to ensure that foreign students studying in Hungary would not only get aware of the world of their university, but also they get to explore Hungarian culture and understand Hungary. This can be useful if, for example, as an employee of a large international company they will work with Hungary later on, said the Minister of State.
She also spoke on the fact that it is important to strengthen the effectiveness of foreign Hungarian institutions and they must provide carefully selected programs for the interested. It is important that these institutions should not primarily serve the diaspora, but represent Hungarian culture by using Hungarians living abroad as intermediaries. Differing programs and strategies are needed in every country, but with the same goals. “We not only need to be present, but should also leave a trail”, she added.
The Minister of State said: the nearest Hungarian Institute will open in Belgrade; it is expected to be opened by Prime Minister Viktor Orbán in early July. As she said, this location is also a good indicator of the importance of Central and Eastern Europe for Hungarian foreign policy. She also noted that it is essential as well to see that more foreign countries should take the opening of a cultural institute in Hungary important.
(Ministry of Foreign Affairs and Trade)
